East Imperial launches new premium mixers product

31 October, 2017 by

​East​ ​Imperial​ ​has​ ​released​ ​their​ ​premium​ ​range​ ​of mixers​ ​in​ ​a​ ​new​ ​500ml​ ​size​ ​bottle.

Available​ ​in​ ​all​ ​of​ ​East​ ​Imperial’s​ ​seven​ ​flavours,​ ​the​ ​new​ ​larger​ ​bottles continue​ ​the​ ​tradition​ ​of​ ​a​ ​quality​ ​product​ ​using​ ​only​ ​the​ ​freshest​ ​ingredients sustainably​ ​sourced​ ​from​ ​Asia​ ​and​ ​East​ ​Africa and with​ ​no​ ​artificial​ ​sweeteners​ ​or​ ​flavours.

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“The​ ​cocktail​ ​trend​ ​is​ ​certainly​ ​still​ ​going​ ​strong,​ ​but​ ​with​ ​the​ ​holidays​ ​approaching,​ ​a  growing​ ​number​ ​of​ ​people​ ​are​ ​not​ ​satisfied​ ​to​ ​just​ ​crack​ ​open​ ​a​ ​beer​ ​or​ ​bottle​ ​of​ ​wine  for​ ​their​ ​guests​ ​and​ ​instead​ ​are​ ​experimenting​ ​with​ ​their​ ​favourite​ ​crafted​ ​cocktails​ ​at  home,”​ ​says​ ​East​ ​Imperial​ ​founder,​ ​Tony​ ​Burt.

“The​ ​golden​ ​rule​ ​still​ ​applies,​ ​however,​ ​and​ ​a​ ​premium​ ​crafted​ ​spirit​ ​should​ ​not​ ​be  crushed​ ​by​ ​a​ ​mass​ ​market​ ​mixer,​ ​whether​ ​it​ ​be​ ​at​ ​home​ ​or​ ​a​ ​cocktail​ ​bar.​ ​The​ ​new  larger​ ​bottle​ ​is​ ​the​ ​perfect​ ​size​ ​to​ ​make​ ​three​ ​or​ ​four​ ​cocktails​ ​at​ ​one​ ​time,” he says.

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Along​ ​with​ ​the​ ​new​ ​bottles,​ ​East​ ​Imperial​ ​is ​releasing​ ​a​ ​series​ ​of​ ​cocktail​ ​recipes​ ​using  each​ ​of​ ​the​ ​seven​ ​different​ ​flavours.​ ​Carefully​ ​designed​ ​by​ ​Brand​ ​Ambassador​ ​and  mixologist​ ​Tim​ ​Martin,​ ​the​ ​recipes​ ​are​ ​designed​ ​to​ ​be​ ​made​ ​at​ ​home​ ​for​ ​a​ ​crafted  professional​ ​cocktail​ ​experience​ ​without​ ​the​ ​skills​ ​of​ ​an​ ​expert​ ​mixologist.

The​ ​full​ ​range​ ​is ​available​ ​in​ ​store​ ​at​ ​Farro,​ ​Glengarry​ ​and​ ​good​ ​liquor​ ​stores​ now,​ ​and​ ​online​ ​at​ ​​www.eastimperial.co.nz  

 

 

 

 

 

 

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