East Imperial launches new premium mixers product
East Imperial has released their premium range of mixers in a new 500ml size bottle.
Available in all of East Imperial’s seven flavours, the new larger bottles continue the tradition of a quality product using only the freshest ingredients sustainably sourced from Asia and East Africa and with no artificial sweeteners or flavours.
“The cocktail trend is certainly still going strong, but with the holidays approaching, a growing number of people are not satisfied to just crack open a beer or bottle of wine for their guests and instead are experimenting with their favourite crafted cocktails at home,” says East Imperial founder, Tony Burt.
“The golden rule still applies, however, and a premium crafted spirit should not be crushed by a mass market mixer, whether it be at home or a cocktail bar. The new larger bottle is the perfect size to make three or four cocktails at one time,” he says.
Along with the new bottles, East Imperial is releasing a series of cocktail recipes using each of the seven different flavours. Carefully designed by Brand Ambassador and mixologist Tim Martin, the recipes are designed to be made at home for a crafted professional cocktail experience without the skills of an expert mixologist.
The full range is available in store at Farro, Glengarry and good liquor stores now, and online at www.eastimperial.co.nz