Sales of domestic Rosé are booming; recent Nielsen data indicates that it’s one of the fastest growing varietals in the market – up +54% in the last year1. Consumers are finding Rosé appealing for various reasons – its approachable and easy to enjoy either with food or without, it’s fun and affordable, and it looks beautiful in the glass and on the table.
Following on this trend and the continued success of the Private Bin Rosé, Villa Maria is excited to announce the launch of Cellar Selection Rosé made with 100% Pinot Noir from Marlborough.
“We are super excited to be sharing our newly released Cellar Selection Pinot Noir Rosé in its fun, feminine packaging to all the Rosé lovers out there,” says Helen Morrison, Marlborough Winemaker. “Like summer in a glass, this food-friendly style Rosé is equally well suited to weekend winter brunch or summer beach picnics.”
Featuring aromatics of freshly picked raspberries and strawberries combined with fresh herbs and delicate florals, Cellar Selection Rosé offers flavours reminiscent of juicy watermelon and red cherries, finishing with the crisp tartness of pomegranate seeds. Available now, this beautiful and vibrant Rosé is perfect any time of year. (RRP: $17.99)
1Nielsen grocery data, latest MAT to 2/7/2017
