The Shout Magazine (New Zealand)

New Zealand Winegrowers petition for white wine emoji

New Zealand Winegrowers are calling on white wine lovers across the world to celebrate New Zealand white wine this May.

The theme of the month, Pour Yourself a Glass of New Zealand, comes at a time when New Zealand’s top three exported white wine varieties are internationally celebrated with International Sauvignon Blanc Day (6 May), International Pinot Gris Day (17 May) and International Chardonnay Day (26 May) all falling in the same month.

During the month New Zealand Winegrowers will be running a series of activations, as well as petitioning the Unicode Consortium to develop a white wine emoji.

“New Zealand white wine makes up 93% of our global exports, and while Sauvignon Blanc represents 85% of our exports, New Zealand also produces other world class white wine varieties such as Pinot Gris and Chardonnay,” says Charlotte Read, General Manager, New Zealand Winegrowers.

“We hope that by requesting the white wine emoji from the Unicode Consortium it will shine a spotlight on the breadth of high-quality white wine that New Zealand produces, as well securing the emoji that has long been missing from the keyboards of digital devices since their creation in the late 1990s.”

New Zealand Winegrowers is calling on people across the globe to sign the petition, which is available at

As May ends, the petition will then be submitted to the Unicode Consortium along with a submission requesting the inclusion of the emoji.

You can view more information about the Pour Yourself a Glass of New Zealand campaign and sign the White Wine Emoji petition here.

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