New Zealand’s sixth Rosé Day is set to take place this Friday, 5 February.

Rosé is now New Zealand’s fourth largest wine export, having overtaken Chardonnay last year and is just a fraction behind Pinot Gris.

With the 2020 vintage offering some outstanding examples, the rise of Rosé is likely to continue, says Sip NZ.

Sip NZ Founder, Caro Jensen, says what makes the pink drink so hot right now is a multitude of styles available.

“Rosé has come a long way, and wine lovers can now choose from a wide variety of styles, blends, sweetness levels and price points, with the premium Rosé category experiencing a significant increase over the years,” she says.

Rosé drinkers in New Zealand have found a taste for lighter, drier, more savoury styles such as those you would find in Provence, and Kiwi wineries are responding to consumer preferences successfully crafting Rosé wines inspired by iconic French estates.

The collaborative initiative of leading Kiwi Rosé producers was established by the wine marketing company Sip NZ in 2016 as a way to educate wine lovers about the style and raise awareness of New Zealand made Rosé.

Follow @sipnzwine on Instagram and Facebook and join in on the #nzroseday celebrations.

Plus, check out five reasons to drink Rosé on February 5 here.

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