New Zealand’s sixth Rosé Day is set to be celebrated on 5 February 2021.

The collaborative initiative of leading Kiwi Rosé producers was established by Sip NZ as a way to raise awareness of New Zealand made Rosé, and this year it’s more important than ever to support local makers.

“New Zealand Rosé has come a long way and wine lovers can now choose from a wide variety of styles, sweetness levels and price points, with the premium Rosé category experiencing a significant increase over the years,” says Caro Jensen, founder of Sip NZ.

Here are 5 reasons to drink pink this NZ Rosé Day:

1. Celebrate the peak of summer
NZ Rosé Day is celebrated in the peak of summer and kicks-off the long Waitangi weekend in style. A pink picnic and glass of chilled Rosé are the perfect way to spend a Friday afternoon in New Zealand’s beautiful backyard.

2. NZ Rosé keeps rising and beats Chardonnay
Rosé has been one of the fastest growing categories of wine sold in New Zealand and the trend is far from over. New Zealand Rosé is now the fourth largest wine export with 5.6 million litres, behind Sauvignon Blanc, Pinot Noir and Pinot Gris, beating Chardonnay for the first time by 1 million litres in 2020.

3. Support local
Rosé lovers in New Zealand have found a taste for lighter, drier, more savoury styles such as those you would find in Provence, and Kiwi wineries are responding to consumer preferences successfully crafting Rosé wines inspired by iconic French estates.

4. Outstanding 2020 vintage
Despite lockdown challenges during harvest, the 2020 vintage has been outstanding in terms of quality and Rosé lovers are spoilt for choice with a large variety of high quality Rosé wines being available this summer.

5. There’s now a style for everyone
With an increasing number of wineries making Rosé, there is a wide variety of styles, sweetness levels and price points available for New Zealand wine lovers, with the premium Rosé category experiencing a significant increase over the years.

For more on NZ Rosé Day, click here.

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