Corona beer has reported a “spike” in sales during the global COVID-19 pandemic, according to a report by the IWSR.
The brand was originally reported to have suffered damages when a 5W Public Relations poll from early March stated that 38% of Americans would no longer drink the beer for fear of catching the Coronavirus.
However, IWSR says: “Corona brands have seen a spike with sales volumes up 28.8%. Across social media, consumers highlight Corona brand purchases as a tongue-in-cheek response to the term ‘coronavirus’.”
Maggie Bowman, Senior Director of Communications at Constellation Brands, the beer’s US exporter, says: “Despite the misinformation circulating, consumer sentiment and sales remain strong. Consumers understand there’s no linkage between the virus and our business.”
The IWSR report also shows a steady increase in volume and value sales across beer, spirits and wine in the US.
“Figures for week ending March 22nd show total beverage alcohol USD sales increased 40% vs the same period last year, and volume sales increased 33% vs last year,” it states.
“These numbers are higher than those of the previous week ending March 15 as well, and show a mix of increased purchase in both value and premium brands across categories.”
Standout categories include premium box and table wine, flavoured malt beverages, non-alcoholic mixers and premixed cocktails.