The Shout Magazine (New Zealand)

Asahi expands Australian presence in Kiwi beer market

Asahi Beverages New Zealand has announce it is expanding its presence in the New Zealand beer market.

From 1 May 2023, ABNZ will become the official distributor of Asahi Beverages’ Australian beer brands in the Kiwi market, including Victoria Bitter, Pure Blonde and Foster’s.

Under the new distribution arrangement, the beers will continue to be brewed in Australia by Asahi Beverages’ Australian alcohol division, Carlton & United Breweries, before they are shipped to ABNZ.

ABNZ sales staff will work closely with pubs and retailers across the country during the transition from the present distributor.

“This is an incredibly exciting announcement for Asahi Beverages New Zealand. It will support our continued growth and expansion,” says Asahi Beverages New Zealand CEO, Andrew Campbell.

“Many Kiwis love these iconic Australian brands. Pure Blonde and Victoria Bitter in particular enjoy a cult following in New Zealand.”

Did you know?

There are six ways you can catch up with The Shout NZ?

Our print magazine – new issue out now! Subscribe here.
Online, updated daily with its own unique content and breaking news.
Our weekly newsletter – free to your inbox! Subscribe here.
Our digital magazines – the latest issues are online now.
We are also on Facebook and Instagram!