The Shout Magazine (New Zealand)

Beer chiller media approved in Countdown

rsz_1beer_chillerFollowing a successful trial in Mt Roskill Countdown, beer chiller door media has now been approved for use in Countdown supermarkets.

With more choice than ever in the beer category at Countdown stores, particularly in new stores where additional craft and premium SKUs are added on a regular basis, the new format could help beer brands dominate the category this summer.

In July, DB Breweries undertook a single-store trial to test the sales and operational impact of the beer chiller door media with the following results:

Store: Mt Roskill Countdown

Control stores: Hornby, Botany Downs, Lower Hutt

Unit uplift: 950% lift in unit sales VS control stores

Dollar uplift: 794% uplift in dollars VS control stores

Following analysis of Heineken’s original SKU, it was found that not only did the media presence drive significant uplift of Heineken Light, Heineken’s original SKU experienced an uplift of 130% unit sales and 204% uplift in dollars. Contact Hypermedia for bookings.