The Shout Magazine (New Zealand)

Welcome to Negroni Week (September 18-24)

In 2013, Imbibe Magazine launched Negroni Week as a celebration of one of the world’s great cocktails and an effort to raise money for charitable causes around the world.

Since then, Negroni Week has grown from about 120 participating venues to thousands of venues around the world, and to date, the initiative has raised more than $4 million for charitable organisations.

For one week in September, bars and restaurants around the world will mix classic negronis and negroni variations for a great cause – and it’s this week, September 18-24.

This year’s charity partner is Slow Food, an organisation that defends cultural and biological diversity, promotes food education and the transfer of traditional knowledge and skills, and advocates for more just and equitable food policies.

The mission of Slow Food’s Negroni Week Fund is to provide direct support to local community-led projects, and to magnify global networks that are transforming global food and beverage systems—networks like the Slow Food Cooks’ Alliance, Coffee Coalition, Wine Coalition, and Snail of Approval.

For more on Slow Food, click here and to find a participating venue, click here.

Negroni FYI

A Negroni is an Italian cocktail, which legend states originated at Caffe Casoni in Florence, Italy in 1919.

Made of one part gin, one part vermouth rosso and one part Campari, garnished with orange peel, atraditionally-made Negroni is stirred, not shaken; it is built over ice in an old fashioned glass and garnished with a slice of orange.

Ingredients: 1 oz (1 part) Campari, 1 oz (1 part) Gin, 1 oz (1 part) Sweet Red Vermouth.
Preparation: Stir into glass over ice, garnish and serve.
Served: On the rocks.
Standard garnish: Orange peel.
Drinkware: Old fashioned glass.

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