One of the most exciting categories in the Kiwi liquor sector right now is spirits.
The motivation and innovation shown by established and up-and-coming distillers is producing everything from distinctive alcohol-free offerings, to internationally award-winning whiskies and flavour-packed gins.
Distilled Spirits Aotearoa now has 99 members, up 16 from just last year, and our spirits are showing a strong voice in the global market.
In the new issue of The Shout NZ, our resident spirits expert Tash McGill shares insights into two of the biggest spirits categories in New Zealand – gin and whiskey.
The gin market may be crowded but flavour-stacking is a new trend bringing complex flavours and new botanicals to the mix – simply add a mixer for a delicious cocktail.
And while whiskey and Coke may seem like a thing of the past, it’s back! Learn why you should be highlighting whiskey and cola on your on-premise beverage list here.
And, as always, our experts share insights that can help your on- and off-premise business – including information on changes to the Sale & Supply of Alcohol Act, packaging design trends to watch and how you can grow your liquor company while also giving back.
Read the full issue below!
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