The Shout Magazine (New Zealand)

Kiwi 0% online store gets behind gut cancer Give It Up campaign

Stocking the largest range of alcohol-free drinks in New Zealand, Clear Head Drinks co-founders Donna Weston and Ricky Bartlett are getting behind the return of Give It Up, a campaign by the Gut Cancer Foundation (GCF).

This March, Kiwis are being asked to give up alcohol, sugar, or their sedentary lifestyles as these are the leading causes of gut cancer.

Give It Up involves making a lifestyle change that not only contributes to the GCF’s commitment to earlier diagnosis, better treatment, and education, but also reduces risk factors for those taking part.

Clear Head Drinks is offering a 10% discount for online purchases from their website for all Give It Up for Gut Cancer participants and are providing a $400 prize pack, which everyone who raises over $1000 goes in the draw to win.

The Clear Head Drinks co-founders say that non-alcoholic is not just about ‘not getting drunk’ – it’s about a lifestyle choice that improves both physical and mental wellbeing, while still allowing adults to participate in enjoying quality crafted adult drinks, in a healthier way.

“We are thrilled to be supporting Give It Up for Gut Cancer. Most of us will have a connection somewhere with someone who has passed away from one of these cancers.

“In promoting a healthier lifestyle change for the duration of the challenge, that may then become an ongoing lifestyle choice, is something we are pleased to be involved with and can support.”

GCF is running a webinar series through March for GIVE IT UP for Gut Cancer participants and supporters –
Monday 13 March: Discussion of the impact of sugar/alcohol on the gut microbiome and the positive results of ‘giving it up’.
Monday 20 March: Discussion of the importance of sleep in weight loss.
Monday 27 March: Final week of the challenge and a discussion about how to keep going beyond the end of the month.

Every dollar raised counts, and the Gut Cancer Foundation (GCF) has set a new target of $350,000, hoping to beat their own peer-to-peer fundraising record by just over double, with $174,000 donated during the campaign in 2022.

People can get started here at

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