The Shout Magazine (New Zealand)

Iconic white can returns to support All Blacks

Steinlager has announced it has brought back its iconic White Can as a symbol of support for the All Blacks during this year’s rugby season.

The Steinlager White Can was originally available between 1981 and 1992, with many cans raised in triumph in 1987 when the All Blacks beat France to become World Champions.

The White Can then made comebacks in 2011, 2015 and 2019 to help unite Kiwi fans as they backed their team taking on the world in rugby.

“Steinlager has been supporting the All Blacks unconditionally since 1986 and relaunching the White Can is a way for fans to join us in showing their loyalty,” says Steinlager Brand Manager Lauren Dyke.

“The can is iconic and we hope raising a few will be good luck charms this year. We look forward to cheering on the team and showing that Steinlager is the beer of believers.”

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