The Shout Magazine (New Zealand)

Haha Brut Cuvee label wins Pride in Print award

Rapid Labels has won the coveted Labels Category Award at Pride In Print 2017 for its Haha Brut Cuvee label.

The printer from Auckland’s North Shore produced the glittering Haha Brut Cuvee label printed in gold on gunmetal foil with a satin varnish finish.

The label was created for the launch of the new Haha sparkling wine – Haha in Maori means savoury and luscious.

The wine is described as ‘a gorgeous lemon hued warm golden colour in your glass, with a creamy rich nose with a hint of toast, hazelnut and citrus” and it needed a classy label to match’.

Pride in Print judge Tony Wheeler says the label demonstrates that and more. “There are so many things going on here,” he says. “The stock is almost like a fabric and is very difficult to manage yet the foiling detail is absolutely perfect.

“It feels good to the touch too. There’s even a white screen behind the barcode ensuring it can be scanned very accurately.

“At the end of the day this eye-catching quality is what sells the wine. This is a label that has the wow factor.”

Rapid Labels general manager Paul Agnew says the company is “stoked” with the award. “It’s a tribute to all of the staff in the factory and within the business,” he says. “It had some unique characteristics, with the embellishments that were required and the degree of difficulty, and I guess we nailed it.”

Agnew says the almost fabric-like nature of the label provided a fantastic tactile appeal, which was achieved through some discerning choices on stocks, varnishing and other techniques to deliver a genuine ‘Kiwi innovative result’.

“We took a traditional approach, but applied some different methodologies,” he says. “Wine is on a huge curve and is looking to be one of the primary export markets for New Zealand and we’re looking to capitalise on that as well.”