The Shout Magazine (New Zealand)

Global DJ David Guetta announced as Lyre’s new brand ambassador

Non-alcoholic spirits brand Lyre’s has announced its partnership with DJ David Guetta.

The global partnership, born out of a mutual desire for premium non-alcoholic serves without compromise, marks Guetta’s first venture into the non-alcoholic spirit market which expects to witness a 6.5% CAGR during the forecast period 2023-2030.

“We’re about to change the party scene together!” says Guetta.

“Now everyone can enjoy great-tasting drinks without alcohol, no matter where you are – at a bar, a club, or just chilling at home. It’s all about inclusivity and freedom of choice!

“There’s always that ‘cheers’ moment at events. Many people think it’s bad luck to cheers with water, but Lyre’s is a non-alcoholic alternative that allows me to enjoy the moment with a quality drink, without consuming alcohol.”

Available in over 40 markets across the globe, Lyre’s range contains the same natural essences, extracts, and distillates that match the aroma, taste, and appearance found within classics such as Gin and Italian Spritz.

Carl Hartmann, Lyre’s Co-Founder, says he is excited to announce the partnership with David Guetta.

“As one of the greatest DJs and producers of all time, and with over 100M engaged fans worldwide across all social networks, I can think of no one better to help us on our mission to change how the world drinks.

“With David’s following worldwide, performing at top nightclubs and festivals, I’m looking forward to working together to introduce Lyre’s onto menus at venues globally.

“This will allow people to have better-for-you options when they are out watching their favourite artists perform and always have the option to feel included.”

Lyre’s is backed by investors D Squared Capital and Morgan Creek and is available in more than 40 global markets.

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