Melbourne-based distillery, Brunswick Aces, has announced the launch of Australia’s first permanent bar to prioritise non-drinkers and help normalise drinking in moderation.
Set to open late April 2021, the 150-person capacity venue on Weston Street in Brunswick East will be the first of its kind in Australia, offering a dedicated space for non-drinkers to enjoy specially curated alcohol-free drinks and cocktails.
Every section of the drink menu will be designed to cater for non-drinkers, from beers and wines, to the distillery’s signature 0% alcohol gin alternative, Brunswick Aces Spades Sapiir and Brunswick Aces Hearts Sapiir.
“We’re turning the traditional bar on its head,” says CEO and Co-founder of Brunswick Aces Distillery, Stephen Lawrence.
“The demand for quality non-alcoholic drinks has been increasing year on year across the country, so the time is right for an offering that puts those choosing not to drink first.
“Our customers tell us that some premium bars and restaurants have started to put real thought behind their alcohol alternatives, but the wider industry is taking longer to catch up.”
The menu will feature sober takes on classic cocktails, such as the Negroni, Espresso Martini, Tom Collins and the simple G&T, as well as a range of premium beers and wines from around the world.
Alcohol drinkers won’t be left out, they will have the single option of a gin and tonic, created using the brand’s two Brunswick Aces Spades Gin and Brunswick Aces Hearts Gin blends.
With moderate drinking on the rise internationally, the team intends to expand the non-alcoholic bar format into state capitals – Sydney, Brisbane and Adelaide – over the next two years, as well as the international markets they export to, including New Zealand, Dubai and Singapore.
Currently, New Zealand does not have a non-alcoholic bar catering to non-drinkers.
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