The Shout Magazine (New Zealand)

Te Aro Wine announces relocation and rebranding

Wellington-based urban winery, Te Aro Wine, has announced it is relocating to New Plymouth and rebranding as Known Unknown.

“This name evokes a sense of who we are, the wines we’ve made, and the wines we continue to make,” says winemaker and owner Jules van Costello.

“They are wild, and predictable only in their unpredictability.

“Our focus from 2021 is to make delicious, organically grown, naturally made wine at approachable price points.”

Known Unknown will make wine in Taranaki from the 2021 vintage with a first pick of Hawkes Bay Chardonnay later this week.

The first wines made under the Known Unknown brand will also be released this week, having been made at Te Aro Wine in Wellington.

The Known Unknown winery is on Davidson Street in the New Plymouth CBD and will open a wine room in October 2021.

Known Unknown has just launched a Pledge Me to raise $5000 to purchase an additional tonne of organic grapes in 2021, making this vintage the biggest ever for the small winery.

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