The Shout Magazine (New Zealand)

ProWine China kicks off next month

The event in Halls W4-W5 of Shanghai New International Expo Center (SNIEC) is set to attract an increasing number of wines and spirits producers and industry insiders from around the world at ProWine China this year.

ProWine China organisers have received registrations of 700 wines and spirits exhibitors from 33 countries, along with 17 country pavilions and three regional pavilions.

RVF China Zone with fine wines from China

Following the debut of the China Pavilion during ProWine China 2016, a collection of premium Chinese wineries will again congregate at ProWine China 2017: the first 16 premium chateaux bearing the “Chateau Wine Certification Trademark” issued by the China Alcoholic Drink Association will be present at the RVF China Zone to showcase fine wines from various Chinese regions including Xinjiang, Ningxia, Huailai and Liaoning (ice wine).

Renowned experts offer a wealth of industry knowledge

In addition to establishing a premier industry meeting point for the world’s wines and spirits producers, ProWine China also offers ample knowledge through its extensive onsite events. The organisers are committed to long-term development of wine education in China by preparing forums, master classes and tasting zones year after year for experts and wine enthusiasts.

Professor Li Demei will continue to preside over the industry forum under the theme of “Understanding Chinese Consumers.” Masterclasses include the WSET Forum, which spans all three days of the show, along with a wide selection of courses organised by various international pavilions.

ProWine China 2017 will offer tasting areas that include Champagne Lounge, Spirits Bar, PinkRoséLounge and Decanter Asia Wine Awards Wines. By participating in the events, visitors can learn of the latest wine trends, taste exclusive products while increasing their wine knowledge. For more information, visit