The Shout Magazine (New Zealand)

Federal Merchants announces sole distribution of Pals

From September 1, Federal Merchants will be the sole distributor of Pals, one of New Zealand’s fastest growing RTD offerings.

“Federal Merchants have solidified themselves in New Zealand as leaders in innovation with a real focus on quality and we believe this aligns perfectly with the Pals brand,” says co-founder Mat Croad.

“They are a fantastic group with proven success and a clear vision, we are extremely excited to now be a part of the Federal Merchants team.”

Mark Mayers, Head of Sales at Federal Merchants, says Pals has already exceeded even their high expectations in a short time.

“Two fast-growing and likeminded New Zealand family businesses, both innovative and focused on driving value improvement for our partners, equals the perfect marriage,” he says.

“The Federal family is very proud and excited to be partnered with such great people and we are looking forward to a long and successful journey with our Pals.”

The Pals range currently offers four all-natural flavours using real fruit extracts, Hawke’s Bay Lime & Soda, Watermelon, Mint & Soda, Hawke’s Bay Lemon, Cucumber & Soda, and Hawke’s Bay Apple & Soda.

Each flavour is paired with Vodka, Gin, or American Whiskey. All are free of artificial colours, sweeteners, or preservatives, are Low Carb, Gluten Free & Vegan Friendly but none compromise on taste.

For more information contact your local Federal Merchants Account Manager or Client Services on (09) 578 2619 or

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