The Shout Magazine (New Zealand)

Do you have what it takes to win the Jameson Black Barrel Bartender Series 2024 competition?

Jameson Irish whiskey has announced the third annual Jameson Black Barrel Bartender Series 2024 competition, open for entries from 1st April – May 15th.

The 2024 series invites the bar community to participate in the competition, encouraging each applicant to champion their local cultures and communities by creating a unique, regionally-inspired cocktail using Jameson Black Barrel.

The top 25 regional winners will be awarded €500 and win a three-day, all-expenses-paid trip to Midleton Distillery, Ireland, to attend the Jameson HOSTS Global Summit, curated in collaboration with award-winning bartender Remy Savage.

Additionally, the top three global champions will each win €5000 and access to a Jameson mentoring programme that includes in-person and virtual sessions with industry giants such as hospitality consultant Danil Nevsky, bar owners Ezra Star and Beckaly Franks, and summit curator Remy Savage, on topics from brand building to social media strategy and bar operations.

The Jameson HOSTS Global Summit, attended by 100+ global bar community guests, offers networking and seminars lead by prominent industry figures.

As part of their prize, the top 25 regional winners will win travel and access to 2024’s Summit, as well as behind-the-scenes tours and unique experiences during their trip.

Jameson has created a two-tiered judging system for 2024 to increase transparency and accessibility.

Bartenders can enter the competition by submitting a one-minute video of their cocktail creation to be judged by leading figures in the industry.

Judges, including Danil Nevsky of Indie Bartender, Priyanka Blah of The Dram Attic and Ethan Liu of CMYK, will determine the 25 regional winners and, within this, the top 10 finalists.

Finally, the three global champions will be decided by taste test and anonymous voting live at the Global Summit.

“Many established members of the industry regularly speak to the ‘things they wish they had known’ as they first started their careers and their mentors who allowed them to discover their voice,” says Tony O’Brien, Jameson Global Advocacy Manager.

“This is something, as a brand, Jameson wants to continue nurturing in the industry, which is why, in addition to the monetary prize, for 2024 we wanted to give something extra back to the community with the mentoring programme and access to some of the best in the business.

“The Global Summit will also allow our rop 25 a rare networking opportunity as we have curated our global summit to be a place of connection, inspiration, and growth with many attendees going on to continue relationships they have built at the event, through friendship and even professionally with bar takeovers and partnerships.”

The competition will be open for entries from 1st April – 15th May for judging with the regional winners announced on 7th June.

Cocktail submissions will use Jameson Black Barrel, a blend of pot still and rare small batch grain whiskeys, triple distilled, and known for its richness and notes of vanilla and caramel sweetness, toasted wood, fruit, and warming spice.

For more information and to enter, click here.

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