The Shout Magazine (New Zealand)

Digital gift card launches for use in hospitality venues across New Zealand

A digital gift card for use in hospitality venues across the country is being launched today by Hospitality New Zealand.

The Hospitality KOHA Card is a digital gift card that can be spent on food, drink, activity and accommodation around New Zealand.

It can be purchased online, sent to any cellphone number, stored digitally in a smartphone wallet, and redeemed at any hospitality venue.

It works like this…
– A purchaser buys a card online, nominates a value, and provides the phone number of the recipient.
– The recipient receives a text with a personalised message and link, which is clicked to receive the electronic card and reveal the value.
– The card can be saved into a smartphone wallet ready for use.
– Balances can be checked online on the website, or at the redeeming venue.
– Cards can be used at Eftpos terminals in participating venues.

Online sales sites include and

Julie White

Hospitality New Zealand Chief Executive Julie White says the card comes when people need something aspirational to look forward to and as our less-contact lifestyles are fast becoming the norm.

“Being digital and contactless means you can shout friends or family a gift of a coffee, a meal, or a staycation of any value you want and it doesn’t matter where you live or if you’re at different alert levels,” she says.

“The beauty is they won’t have to remember to take their card, worry about losing it, or remember the balance, because it’ll be in their phone.

“With KOHA, you’re giving the gift of great Kiwi hospitality and experiences, and this time we all need something to look forward to.”

To celebrate the launch, Hospitality New Zealand has partnered with MediaWorks to give away 300 $50 KOHA cards nationally across the MediaWorks radio network. The campaign launches 1 November, 2021.

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