The Shout Magazine (New Zealand)

Beer and cider fans have something new to squeal about

rsz_full_squealer_rangeFirst it was a growler, now it’s a squealer. Waikato brewery, Good George Brewing, is refreshing their well-loved range of craft beer and cider to present in a ‘Squealer’ bottle – a first for New Zealand. Innovative and practical, the new Good George Squealer is set to quench the thirst of beer and cider lovers this summer.

“Kiwis have been enjoying our brews straight from the tap for the past few years, but we wanted them to be able to enjoy it in the comfort of their own home, take it to a BBQ and share it with mates,” says Shannon Thorpe, Good George Sales & Marketing Manager.

“The idea for the bottle came from the US and a 946ml (32 Oz) bottle shape with further design inspired by our infamous VW Kombi pick up, seemed to be a perfect solution. Initial feedback from consumers suggests we’ve hit the spot,” adds Thorpe.

Kiwis can now enjoy their favourite Good George brew at its freshest. Its unique resealable closure making it perfect for sharing with friends. “We wanted to create a bottle that wasn’t just big, but allowed beer lovers to enjoy our beer and ciders fresh whether it’s in one sitting or over a few days,” adds Thorpe.

The new ‘Squealer’ range features seven of Good George’s brews; Amber Ale, APA, Doris

Plum Cider, Drop Hop Cider, IPA, Pilsner and a Sparkling Pale Ale, all lovingly crafted in the heart of Waikato.

The new Good George Squealer range can be found with a new embossed logo and bottle at supermarkets and bottle stores nationwide. Beer lovers can also find the new brew online from with an RRP of $14.49 – $15.99.