The Shout Magazine (New Zealand)

Australia: Taylors launches new wine range

rsz_taylor_madeTaylors Wines has launched a new wine range called Taylor Made with each varietal selected for its broad appeal and value for retailers and venues.

The range includes three different varietals; a crisp, dry Pinot Noir Rosé, a tropical, layered and savoury Adelaide Hills Chardonnay made with French oak; and a dark, juicy and smooth Clare Valley Malbec made with American oak. The wholesale price for each varietal is AUD$85 per six-pack.

Each varietal was selected for its value for retailers. Chardonnay is the third biggest wine varietal in the country, worth AUD$135 million and experiencing 1.2 per cent growth. Rosé is worth AUD$27.4 million and experiencing 20.8 per cent value growth; and Malbec is experiencing 31.8 per cent value growth.

The design of the new range is a departure from Taylors’ traditional portfolio. The label displays simple tasting notes on the front, giving consumers a look at what to expect from each wine.

Mitchell Taylor, third generation winemaker and Managing Director, said Taylor Made presents an opportunity to engage new audiences.

“This is the first time we’ve released a straight Malbec wine, and the winemaking team has worked hard to make sure it lives up to our standard for red wines. And with Rosé and white wine drinking season just around the corner, the entire range will be a welcome addition to any wine list or bottle shop.”