The Shout Magazine (New Zealand)

Zeffer enters new distribution agreement with Lion NZ

Premium Kiwi cider brand, Zeffer, has announced it has entered into a new distribution agreement with leading alcohol beverage company, Lion NZ.

Effective 2 March 2020, Zeffer’s luxury portfolio of hand-crafted ciders will be welcomed into the Lion NZ family as a great complement to the company’s market leading portfolio of beer and cider.

Zeffer offers a range of craft ciders from Crisp Apple to Rosé, all produced in small batches from their beautiful Hawke’s Bay Cidery and Orchard, using locally grown apples.

Zeffer CEO, Josh Townsend, says they’re excited to be working with Lion to help take Zeffer to the next level.

“Both the cider category, and Zeffer, are experiencing huge growth and we’re looking to invigorate that further with some really ambitious growth plans for our brand. It’s great to have Lion on board to support us, with their unrivalled distribution network allowing us to unlock new avenues and bring our premium cider range to more people.”

Rory Glass, Managing Director of Lion NZ, says Lion is delighted to be welcoming these fantastic ciders into the family.

“Now in its 10th year, Zeffer is a real Kiwi success story and we’re incredibly proud to be joining them for this next stage of their journey. Zeffer’s premium portfolio complements our offering nicely and is well aligned to support Lion’s on-going commitment to deliver the very best brands and service to our customers and to consumers,” says Glass.