The Shout Magazine (New Zealand)

The Miss Universe Organisation launches new beverage range

The Miss Universe Organization (MUO) has launched a new drinks range called M*U Beverage.

With a vision to bring smarter hydration to people worldwide, the product lineup contains two types of drinks: M*U NØR Natural Alkaline Mineral Water and M*U functional beverages, which will come in five flavours.

Anne Jakapong Jakrajutatip, Chief Executive Officer of JKN Global Group Public Company Limited, and the owner of The Miss Universe Organisation, says M*U Beverage is the first Miss Universe branded product line that espouses the original values of empowering women to realising their ambition and building self-confidence as a catalyst for future success.

“M*U Beverage understands that drinks play a vital role in daily sustenance, and we aim to offer a vast variety of daily quenchers to uplift daily life,” she says.

“We worked alongside nutritionists and natural ingredients experts to research, test, and produce products that energise, refresh, and rejuvenate minds and bodies.”

M*U functional drinks contain zero caffeine, no sugar, no preservatives and less than 45 kcal/bottle. They are currently available in five variations:

Zen: Green tea & yuzu flavor, made with calming magnesium, L-Theanine, and GABA to ease anxiety and stress.

Immune: Lemon flavor, made with Vitamin C and astragalus to boost the immune system.

Focus: Berry flavor, made with branch chain amino acids to help support cognitive function and focus.

Happy: Raspberry & mint flavor, made with Vitamin B complex and calming magnesium for mood and productivity.

Fiber +: Pineapple & coconut flavor, fortified with fiber to keep you fuller throughout the day.

The M*U NØR Natural Alkaline Mineral Water is sourced from Reykjavik, Iceland, where the mineral water is some of the cleanest and purest in the world.

With a pH of 8.4, M*U NØR offers essential minerals like calcium, magnesium, sodium, and potassium.

Launching internationally in early 2024, M*U Beverages will debut in major international F&B trade shows and events across the world, including Gulfood, Dubai; Expo West, Anaheim, CA; Anufood Brazil, Sao Paulo; Vita Foods Europe, Geneva, Switzerland; Thaifex, Thailand; Alimentec, Colombia; Fine Food Australia, Melbourne; and Sial, Paris.

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