The Shout Magazine (New Zealand)

Zeffer Cider scoops gold at International Cider Awards

Hot off the heels of a successful Snowball Effect capital raise, Zeffer Cider has scooped up gold for its Cidre Demi-Sec at the world’s most prestigious International Cider Awards held in the UK last week.

The traditional French medium sweet cider won gold in the Cider Apple Class – Sweet category. For each class, only one gold, silver and bronze medal is awarded after tastings by a panel of 45 judges from 21 countries.

Judge Gabe Cook (aka The Ciderologist) said the “quality, range and innovative nature of the entries was simply outstanding.” He praised Zeffer’s Cidre Demi-Sec’s Gold Medal as a “testament to their skills as cider makers and to the standard of New Zealand’s burgeoning craft cider industry as a whole.”

Josh Townsend, Sales and Marketing Director at Zeffer, says: “To take out gold at the biggest and most respected global cider competition is huge for us. This is a great way to continue the upward momentum after achieving our capital target offer earlier this month.”

Zeffer cider smashed its $1.2 million public capital target in just five days after launch, becoming the fastest FMCG brand to reach its funding target via Snowball Effect.