The Shout Magazine (New Zealand)

Setting the bar high this Dry July

Source: Altered/Facebook

Altered, the South Island’s first non-alcoholic bar, store and online retailer, has locked itself in as the place to be for consumers this Dry July.

Altered opened in December by owner Kelly Bloomfield who says the concept was born of the frustration of not being able to source the amazing ranges of alcohol-free products from here in New Zealand.

What began as tasting room offering alcohol-free beer, wine cider, RTD and spirits, has morphed into a full bar and bottle shop.

This month Altered is donating 10% of all sales made online and in-store to Dry July NZ Trust, while also offering free shipping for Dry July participants.

Blomfield says she has a personal connection to the cause, having witnessed friends and family affected by cancer.

“We understand the impact that cancer can have on individuals and their loved ones.

“Many of us at Altered have friends and family members who have been affected by this devastating disease.

“We believe in the power of community and coming together to make a difference.

“By partnering with Dry July, we can raise funds and awareness for such a worthy cause,” she says.

“At Altered, we’re dedicated to providing a warm and welcoming space for everyone, regardless of their beverage choices, and now we can extend that support to a larger community.”

Non-alcoholic beverage retailer store The Chiller is also a community partner this year, pledging $1 from every order to Dry July NZ Trust.

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