The Shout Magazine (New Zealand)

Schweppes Classic Ginger Beer reigns supreme at non-alcoholic beverage awards

rsz_4-schweppes_traditional_classic_group_330ml_spritzcrop (1)Coca-Cola New Zealand won a slew of awards at the annual non-alcoholic NZ beverage awards, including the SUPREME award for its recently reformulated Schweppes Classic Ginger Beer, and a healthy collection of Gold and Silver awards across its numerous other brands. Schweppes Classic Ginger Beer was also awarded the prestigious Best New to Market and Best Carbonated Beverage awards. Judges described the beverage as a real fun alternative to alcohol with great ginger flavour.

“We’re proud to earn recognition for creating a beverage that acts as a non-alcoholic option for those who want a bit of tasteful indulgence in their night out” says Gina Beck, Brand Activations Manager Adult & Flavours at Coca-Cola New Zealand. 

“Schweppes have a proud history producing the finest sodas for over 230 years. We spent a lot of time crafting a brewed ginger beer that kiwis would love, so to win this award is a fantastic acknowledgement of a great tasting beverage that is enjoyed by many,” Gina continues. 

The drink, which contains brewed ginger for a stronger ginger sensation, was launched earlier this year, along with a line of Schweppes traditional beverages designed to appeal to adults looking for quality ingredients and authentic flavours.

 The launch continues to be supported by Adshels, digital billboards and magazine advertising. Available in individual 330ml glass bottles and convenient four packs, the range can be found throughout supermarkets, cafes, petrol stations, convenience stores, licensed and food service outlets across New Zealand.

Another trophy winner in the Coke New Zealand portfolio was Baker and Halls Lemon and Barley which won the Best Low Calorie Beverage.  The judges commended it for an “elegant bottle matching the quality of flavour, a traditional class”. 

The New Zealand Juice and Beverage Awards are held annually to promote innovation and celebrate excellence in the non-alcoholic beverage industry.