Reefton Distilling Co. has announced the appointment of global industry brand guru Jason Clark to the newly created role of Global Brand Ambassador.

From a small town on New Zealand’s West Coast, Reefton Distilling Co. produces a range of small batch distilled premium spirits with a West Coast flavour, including Little Biddy Gin.

The business was established to create jobs and support the revitalisation of the Founder and Chief Executive, Patsy Bass’, hometown.

At year three, they now employ 22 staff and have reinvested millions of dollars into the region.

Clark will start his role in London, before returning to New Zealand this month after a career defining seven-year period in the UAE & UK working with some of the most admired brands in the luxury spirits category.

He has more than 20 years’ experience in hospitality, working in a variety of GM, Marketing and Luxury Spirit Ambassador roles.

“I am thrilled to be joining the team at Reefton Distilling Co., producers of New Zealand’s most exciting new spirit brands,” says Clark.

“The quality of the products and the authenticity of the company have really impressed me and deliver everything I look for in a spirit brand.

“The growth, ambition and potential are astounding so I cannot wait to help the team share these brands and a real taste of New Zealand with the world”.

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