After more than two years of ups and downs, everyone is pretty sick of the ‘c’ word. You know the one I mean.

Now, more than ever, is the time for innovation in the liquor industry. Stand out, be different, think of new ways to get your product out there.

In the March issue of The Shout NZ, out now, we are highlighting innovation, rejuvenation and ways we can continue to assist your on- and off-premise business.

You’ll find expert commentary on inflation in the off-premise, digi-branding, launching an online liquor store, and five ways to embed bold, meaningful and sustainable practices into your brand.

Plus, we share tips on how to maintain your own wellbeing while continuing to support the mental health of your team.

We also delve into innovation in the RTD category – think caffeine, vegan and CBD – the rise of Asian-made spirits in New Zealand and why you should encourage consumers to jump to the dark side and try stout and porter.

You can read the full issue of the magazine below.

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