Liquor producers both locally and globally are continually coming up with new and exciting ways to highlight convenience, flavour and quality in the liquor category.

In this month’s issue of The Shout NZ, we delve into two of the consistent up-and-comers – pre-batched (or bottled) cocktails, and low- and no-alcohol beer. Both completely different, both very well received by the liquor consumer.

But along with the new, always comes the classic, so our spirits expert Tash McGill shares the latest on innovation and challenges in the world of whisky, while Cameron Douglas MS tastes some amazing Pinot Noir and Single Variety Reds that you need to stock in your venue.

And, of course, we can’t forget our industry advice for the on- and off-premise. This month we share how to recruit and retain amazing on-premise staff, and how to deal with angry and irrational customers in the off-premise.

Read the full issue below!

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