The Shout Magazine (New Zealand)

IWSR acquires Wine Intelligence

IWSR Drinks Market Analysis has announced the acquisition of London-based Wine Intelligence.

The combined offering will provide the industry with insight into consumption trends, consumer behaviour and growth opportunities for the global beverage alcohol sector.

Founded in 2002, Wine Intelligence conducts projects on behalf of wine businesses in more than 35 wine markets.

The acquisition enables the IWSR and Wine Intelligence teams to build a world-class consumer behaviour division focused exclusively on the global beverage alcohol industry.

“As COVID-19 reshapes consumer behaviour and beverage alcohol drinking occasions, industry stakeholders are looking for a deeper understanding of the consumer attitudes driving the market,” says Mark Meek, CEO of IWSR.

“Our vision is shaped by our clients, and this acquisition is a tremendous opportunity for us to expand on our existing offerings and work with the Wine Intelligence team to provide the industry with access to comprehensive consumer insight across all categories of the drinks industry, including beer, wine, spirits and the ready-to-drink sector.”

The acquisition follows a decade-long relationship between IWSR and Wine Intelligence.

Recent collaborations include the IWSR COVID-19 Consumer Tracker, an in-depth consumer sentiment research report series tracking the on-going impact of COVID-19 on the consumption of and attitude to beverage alcohol over an 18-month period.

“We are delighted to join the IWSR family after nearly 10 years of our organisations partnering on behalf of our client base,” says Lulie Halstead, CEO of Wine Intelligence.

“I share Mark’s vision of us building a world-class and comprehensive offering of data and consumer insights to support the global beverage alcohol sectors, which we are uniquely positioned to do.”

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