Pernod Ricard appoints new Global Marketing Director
Pernod Ricard Winemakers has announced the appointment of Tiffani Graydon as Global Marketing Director, New Zealand brands, based in Graham Street, Auckland.
Graydon will rejoin the Pernod Ricard business from her role as General Manager Sales & Marketing with Yealand’s Wine Group. Prior to this role, she was Marketing Director for Pernod Ricard New Zealand, focused on the domestic wine and spirits business.
In her new role, Graydon will drive the global brand strategy and delivery for Pernod Ricard Winemaker’s New Zealand origin brands – Brancott Estate, Stoneleigh and Church Road.
Pernod Ricard Winemakers – the wine business of Pernod Ricard, the second largest wine and spirits business in the world – brings a portfolio of the highest quality premium wines to the world, with award-winning wines including brands such as Jacob’s Creek, Campo Viejo, Kenwood Vineyards, as well as the New Zealand portfolio.
With a focus on innovation, craftsmanship and authenticity, Pernod Ricard Winemakers is responsible for creating one of the world’s most diverse premium wine portfolios.
“I am excited to be returning to Pernod Ricard Winemakers and to lead the team in growing the global footprint of our New Zealand wine brand portfolio,” says Graydon. “We have an enviable portfolio of wines and the opportunity to share our passion for these brands to many more consumers around the world is both an energising and humbling one.”
Graydon brings more than 20 years’ experience within the wine and spirits industry to the role.