The Shout Magazine (New Zealand)

New Zealand and global drinks brands announce festival partnership

Rhythm and Vines is welcoming bands, brands and more than 85,000 Kiwis and global travellers to Gisborne’s Waiohika Estate from 29-31 December, 2023.

Rhythm & Vines’ legacy spans two decades and is a staple for festival-goers and the 2023 line-up includes Central Cee, Dom Dolla, Sub Focus, Peking Duk, Wilkinson, Becky Hill and many more.

On-ground, there will be activations from alcohol brands including Pals, Malibu, Jameson and Lion – Steinlager.

Returning brand partner Pals will, once again, take over the hill-top bar at Rhythm & Vines to create a memorable experience for festival-goers wanting to relax and take in the atmosphere.

“Something we always strive to do is connect with our consumers, so to be able to do that through creating something of a ‘Pals World’ at Rhythm and Vines is pretty special to us,” says Mat Croad, Director & Co-Founder of Pals.

“It’s something that festival-goers can actually feel immersed in, and goes beyond an everyday interaction with the brand. And what better way to celebrate the New Years than with your pals at the top of the hill.”

The 2023 Rhythm and Vines Brand Partnerships include:

Pals Hilltop Bar
Pals returns for another year at Rhythm & Vines with a dedicated bar and cabanas to relax in, bringing the lively world of Pals to life. With a prime position on top of the hill, they’ve created the best viewing spot to bring in the new year.

Pernod Ricard – Malibu: Colourful Oasis
Pernod Ricard’s Malibu transforms into a bold and colourful oasis, enticing consumers to immerse themselves in a fantastical bar and set. The experience promises fun and a splash of vibrancy for festival-goers.

Pernod Ricard – Jameson, Always on Tour
Jameson returns to Gisborne for another iconic stint at Rhythm and Vines, serving the ‘Red Bull Dance your style’ showcase. Each day of R&V, eight of New Zealand’s top dancers will battle it out in a mix of dance battle styles. The twist? The crowd decides who wins by voting for their favourite dancers.

Lion – Steinlager: Your Ticket To Summer
Steinlager has your ticket to summer and is ready to upgrade your experience with over 150 prizes to be won on ground including tickets to Rhythm and Vines 2024, side-of-stage experiences, merchandise and WAYVER cards.

Event Information:
● Event Dates: 29-31 December 2023
● Line-up: Central Cee, Dom Dolla, Sub Focus, Peking Duk, Wilkinson, Becky Hill,
and many more.
● Tickets available here.

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