Proof & Company has announced the appointment of Damian Kaehler as General Manager, Australia & New Zealand.

Kaehler joined Proof & Company on April 1 from SouthTrade International, Australia’s leading spirits supplier, where he was most recently Sales Director.

A 20-year hospitality and spirits industry professional, Kaehler started his career behind the bar in Edinburgh, before transitioning back to Australia and into advocacy, sales and management roles with Brown Forman, Bacardi and SouthTrade.

“There is no better time to be joining the Proof & Company business,” says Kaehler.

“Our strong partnerships with leading local and international independent spirit brands, the nationwide rollouts of the disruptive ecoSPIRITS low carbon distribution technology, and our team of talented, passionate professionals are all aligned with where the market and consumers are headed.”

Kaehler’s appointment coincides with a plan to further expand Proof & Company’s operations in the region, with seven new roles to be added in Brisbane, Perth, Melbourne, Sydney and Auckland over the course of 2021.

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