The Shout Magazine (New Zealand)

New appointments at Reefton Distilling Co.

Reefton Distilling Co. has announced the creation of two new business development roles, aimed to support their customers and further develop on-premise and off-premise sales in New Zealand.

Caleb Roberts

Caleb Roberts and Trace Dulieu each took up their new roles at Reefton Distilling Co. in April. Both have a wealth of experience in the New Zealand beverage industry and will be familiar faces for many of Reefton Distilling Co.’s customers.

Caleb has worked as a Business Development Manager for DB Breweries/ Heineken, and also has experience as a Business Relationship Manager in the banking sector. He holds a Bachelor of Accounting and Marketing Management from Otago University.

Trace held similar roles with Asahi Beverages New Zealand Limited, and Pernod Ricard. She joins the Reefton Distilling Co. team as Customer Development Manager, a role that will see her support both on-premise and off-premise clients at events around the country.

Trace Dulieu.

Patsy Bass, Reefton Distilling Co.’s, Chief Executive said the company is pleased to have been able to secure both Caleb and Tracey to fill these new roles.

“They both exhibit high drive, energy and a passion for the beverage industry. I have had a number of our large trade customers contact me, to congratulate us on making such solid appointments,” she says.

“Having our two experienced Business Development Managers in trade and meeting with consumers will also assist our retail partners to learn about new products first hand, allowing them to tap into all of the information available on our brands to further assist in educating their staff about our products for the benefit of their own customers.”

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