Moa Brewing and Constellation Brands in partnership
Moa Brewing Co, the largest New Zealand-owned brewer, has teamed up with Constellation Brands New Zealand – makers of leading wine brands Kim Crawford, Selaks and Crafters Union – to create MoBev, a joint selling force focused on the New Zealand market.
Both Moa and Constellation have been in strong growth over the past year and this move is expected to enhance this performance whilst opening new opportunities for both businesses. With a wider portfolio, this new selling force will expand its reach to service more beverage moments and occasions (the inspiration behind the name MoBev). The companies also plan to work together in Australia, where they will share existing sales resources.
Moa CEO Geoff Ross and Constellation President Simon Towns say the collaboration creates a beverage portfolio and servicing model that delivers benefits to both customers and consumers.
“We have been watching the growth of craft beer both locally and globally. Moa are the largest independent craft brewer in New Zealand and we’re excited about working with them,” says Towns.
“Ballast Point and Funky Buddha are a couple of our own craft beers that are complementary to Moa’s range. Together, our combined offering across craft beer and total alcohol beverage make us more relevant to our customers.”
Ross says the market has told the brands a couple of things. “Firstly, we know consumers don’t necessarily buy just a beer or just a wine, they buy for an occasion, often across multiple categories. With our combined portfolio of wine, beer and spirits we can now deliver this,” he says.
“Secondly, our customers want experienced partners who can bring them insights and innovation to grow their beverage business. Our local capability teamed up with access to Constellation’s global insights are a winning combination.”
Launching on June 1, the new sales venture will be based at Constellation’s West Auckland office. All brands from both companies’ portfolios will be represented by the new team, including Moa’s cider, Constellation’s spirits portfolio and selected American craft beers.