The Shout Magazine (New Zealand)

Mission Estate Winery wins packaging design award

Mission Estate Winery’s ‘Huchet’ was awarded Best Luxury Package Design at the 2023 PACKWINE Design Awards.

Now in its third year, the awards recognise the best of the best product designs in the wine industry across Australia and New Zealand.

Six finalists were included in the Best Luxury Package Design category – two from New Zealand and four from Australia.

Mission Estate’s Huchet range is named in tribute and honour Br Cyprian Huchet, who was New Zealand’s pioneering winemaker in 1871.

The packaging was designed by Sara Fraser at Sartoria Creative, with the Huchet namesake and ethereal angel wings a focal point on the label.

The wings are a symbol of Br Cyprian and the devotion in the making of these wines.

Print finishes and embellishments in the label feature Sculpted 3D embossing on the angel wings, two foils (Pearl and Gold), a premium textured uncoated label stock and gloss high-build, requiring two passes and an uncompromising attention to detail on the printing press.

The colour palette is classically minimal and reflects the French origins of Brother Cyprian Huchet with Red, White and Blue.

The ‘Since 1851’ messaging boldly appears on the tin capsule proudly reflecting the heritage of the winery.

Winemaker, Paul Mooney says they are immensely proud of the continued achievements for Huchet, which not only applauds the dedication and expertise of their winemaking team, but the commitment and passion from the design team.

“Any award we receive reinforces Mission Estate Winery’s position as a leader in New Zealand’s wine industry, producing fine wine since 1851 and now award-wining design.”

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