The Shout Magazine (New Zealand)

Marlborough kicks off International Sauvignon Blanc Day celebrations


Marlborough, the region responsible for putting Sauvignon Blanc on the map, will be the first region to kick celebrations off for International Sauvignon Blanc Day which takes place on Friday, 5 May.

International Sauvignon Blanc Day celebrations will begin in the heart of New Zealand’s wine country with ’16 Days of Sauvignon’ – a full 16 days of mini events and activities organised by wineries, cellar doors, tour operators and businesses to celebrate the drop that Marlborough is known for.

Marcus Pickens, General Manager of Wine Marlborough, thinks it’s one of the most important days for the region to celebrate and to remind people just how important Sauvignon Blanc is for Marlborough.

“The goal of 16 Days of Sauvignon and International Sauvignon Blanc Day in Marlborough is to get everyone involved in the celebrations and tell the world how great our region is,” he says.

“We make such a unique and distinct style of Sauvignon Blanc here so we as an industry are getting together and celebrating for the entire 16 days.”

Wine Marlborough will be releasing an event calendar the day before the 16 days of Sauvignon kicks off on April 19. There will also be Sauvignon HQ in Blenheim’s town centre where people can come to for information on what’s happening around the region, as well as some other exciting activities yet to be announced. Anyone can join in the celebrations and are encouraged to share what they’re up to by using #SauvBlanc on social media.

Sauvignon Blanc accounts for around 86% of wine produced in Marlborough, New Zealand and makes up at least 80% of the $1.61 billion of wine exports from New Zealand annually.

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