The Shout Magazine (New Zealand)

Heering presents a challenge

rsz_heeringCherry Heering, the most famous Cherry Liqueur, purveyor to the Royal Danish Court and produced since 1818, recently inspired bartenders across the globe by announcing The Heering Legends, in celebration of the 100th Anniversary of the Singapore Sling, and announced the launch of The 2016 Peter F. Heering Classic Challenge the annual global bartender competition.

The 2016 Peter F. Heering Classic Challenge invites the best bar talent in the world to contribute to cocktail history by creating their version of a modern classic cocktail, using Cherry Heering Liqueur. The competition builds on successful years of the Peter F. Heering Sling Award, which received tremendous support from bartenders, invited to create their version of the Singapore Sling, one of the oldest classic cocktails, created in 1915 featuring Cherry Heering Liqueur as the main ingredient. Bartender Niang Tong Boon created this famous and now classic Singapore Sling at the Raffle’s Hotel in Singapore.

The 2016 Peter F. Heering Classic Challenge asks bartenders from around the globe to pick a classic cocktail and modernise it with a twist that best defines their talent, taste, personality and what most inspires them about using Cherry Heering in a modern classic cocktail. This annual Cherry Heering competition starts with four rounds, with 10 semi-finalists competing to become one of the five finalists shaking up their inspired Cherry Heering cocktail during the spectacular London Cocktail Week.

“The evolution of our annual cocktail competition from the Heering Sling Award to the highly anticipated Heering Classic Challenge is perfectly timed to complement the recently revealed Heering Legends, which serves as the ultimate showcase of why Peter F. Heering inspires bartenders around the globe to create their ultimate modern classic cocktail”, said Adele Robberstad, CEO Peter F. Heering.

How to participate:

Qualification – Pick a classic cocktail and create a modern classic with a twist. They encourage the use of local ingredients in order to recreate the recipe, commercially available products are recommended. The drink must include Cherry Heering. Upload a picture and the recipe until May 22nd, 2016 to or Facebook.

Quarter-final – An international expert jury will select one winner from each participating country. Out of the national winners, ten will be selected for the semi-final.

Semi-final – The ten semi-finalists will compete during London Cocktail Week at the beginning of October. Our international expert jury will then choose five finalists among the ten. Apart from the honour and media attention, all ten semi-finalists get airfare and hotel stay in vibrant London.

Final – The five finalists will personally present their cocktails and philosophy behind them at the final during London Cocktail Week 2016. The winner receives €500, a Stelton Shaker and global exposure.