The Shout Magazine (New Zealand)

First Kiwi RTD brand to gain B Corp certification

Kiwi drinks brand Pals has announced it is New Zealand’s first B Corp certified alcoholic RTD brand.

The B Corp certification follows the team’s efforts to make a positive impact on its workers, community, customers, the environment and business governance.

Pals had to focus on improvements in all of the required fields, propelling the business to meet the high standards of B Corp for their social and environmental contributions.

“Landing our B Corp certification is a huge milestone for Pals – especially being recognised for our sustainability efforts so early on in our business journey,” says Pals Director and Co-Founder, Mat Croad.

Nick Marshall, Pals Director and Co-Founder, says when the company set out to achieve B Corp certification, it helped provide a rigorous framework and benchmark for sustainable business practises that they will continue to improve against for the years to come.

“Although it’s fantastic to be the first in our category to achieve this certification, we hope in time that B Corp certification will become a norm for all businesses,” he says.

Some highlights from the Pals certification journey includes the Unsung Pals initiative, which rewards local heroes doing great things in their community, achieving official carbon zero certification (endorsed by Toitū) and implementing enhanced parental policies – which offers soon-to-be Pals parents up to 80% pay for 16 weeks or 13 weeks at full pay.

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