The Shout Magazine (New Zealand)

Entries open for 2021 New World Beer & Cider Awards

Entries are now open for the 2021 New World Beer & Cider Awards, marking the competition’s seventh year seeking out top-ranking brews.

Brewers and cider-makers have until Wednesday, 10 February 2021 to enter and this year there are new classes added to cover changing consumer demands and trends.

A special class for Hazy IPAs and Pale Ales has been introduced, plus supermarket-compliant seltzers and alcoholic kombuchas will also be invited to enter in their own new classes.

An independent panel of 28 brewing and fermenting professionals will then judge the entries during a two-day blind tasting, assessing each on its merits using a collaborative approach based on technical excellence, balance and, most importantly, drinkability.

The Top 30 winners will earn nationwide distribution through New World stores and concentrated promotional support, while the next 70 Highly Commended entries will complete the Top 100 celebrated on the New World website.

The New World Beer & Cider Awards are open to brew brands from around New Zealand and internationally.

The key requirements are the ability to provide supermarket compliant product and meet minimum stock amounts set for each class.

Entrants do not need to be an existing New World or Foodstuffs supplier to put their best brews forward for judging and new entrants are actively encouraged.

All entry details can be found here.

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