The Shout Magazine (New Zealand)

Cider overtakes RTDs in New Zealand

The Shout eNewsletter - 29 July - Cider overtakes RTDs - photoThe number of Kiwis drinking cider has almost tripled since 2010, when only 168,000 Kiwi adults (5.3%) drank cider in an average four weeks — far fewer than the 607,000 drinking ready-to-drink ‘alcopops’ (19.0%).

Now four years on, the number of Kiwis drinking cider has just passed the half million mark and overtaken the number of RTD drinkers, the latest data from Roy Morgan Research shows.

Cider consumption has grown across all ages, genders and locations, but the sharpest increase has been among young women.  In 2010, 5.3% of women aged 18-24 drank cider in an average four weeks, almost identical to the general New Zealand rate.  But today, a massive 28.5% of these young women drink cider — a more than fivefold increase.

Australia has seen a markedly similar trend with the number drinking RTDs dropping by 250,000 between 2010 and 2014 and cider consumption tipping past two million, up from 596,000 four years ago.

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