The Shout Magazine (New Zealand)

Bacardi appoints new ANZ Managing Director

Bacardi Limited has announced the appointment of Luiz Schmidt as Managing Director of Bacardi in Australia & New Zealand.

Schmidt will take the helm of the Australian and New Zealand operations after returning from Panama where he served as Regional Marketing Director for Bacardi in Latin America and the Caribbean.

Highly specialised in FMCG marketing with more than two decades of international experience across a range of sales, marketing, and leadership roles, Schmidt has established a reputation for outstanding long-term strategy development, new product development, team building, innovation, and growth within the global premium spirits market.

“These markets are one of the most developed and attractive premium spirits markets in the world, offering Bacardi a tremendous opportunity to accelerate the growth of our iconic brands in close partnership with our customers and consumers,” says Schmidt.

In his most recent role as Regional Marketing Director for Bacardi in Latin America and the Caribbean, Schmidt successfully transformed the region’s marketing and commercial
execution functions.

He significantly increased market share for brands including Patrón and Bombay Sapphire, and co-led Bacardi´s marketing transformation in Mexico, including the successful launch of Bacardi Mango Chile – now Mexico’s leading flavoured spirit.

In his new role, Schmidt will lead Bacardi’s Australia and New Zealand operations, including overseeing the sales, marketing, finance and supply chain functions as well as leadership in continuing to craft the company’s culture, which is a Great Place to Work in Australia.

He will also focus on accelerating the strength of the company’s portfolio of premium brands, expanding its market share and portfolio footprint while continuing to drive sustainable growth in the region.

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