Australian craft brewery BrewDog has announced plans to expand into New Zealand with the search underway for its first craft beer bar site.
Following the launch of its first Australian brewery in Brisbane in late 2019, the brewer has plans to confirm a new flagship BrewDog bar in New Zealand by the end of 2021.
The first carbon-negative beer business in the world, BrewDog is owned by thousands of craft beer lovers across the world who have all invested in the brewery’s pioneering ‘Equity for Punks’ crowdfunding programme.
The brewer plans to open several new BrewDog bars across New Zealand, Sydney, Melbourne, Brisbane and Perth in the next two years.
As part of its expansion Down Under, BrewDog has extended its pioneering crowdfunding initiative, Equity for Punks, to New Zealand.
The share offering will now give Kiwi beer lovers the opportunity to shape the future of the Australian-owned company in New Zealand.
Every dollar raised will be used to sustainably fuel BrewDog’s growth in Australia and New Zealand and fund investment in groundbreaking, high-impact green projects to help build a more sustainable future.
The brewer has also confirmed that if more than 500 Equity Punks join from the same New Zealand city, they will aim to open a BrewDog bar there within the next two years.
Ed Bott, BrewDog’s ANZ CEO, said the response to the current raise in Australia had been so positive that they decided to extend the deadline and include New Zealand.
BrewDog has exceeded the initial $300,000AUD target and is currently sitting at over $500,000AUD with more than 750 investors to date. The raise is currently scheduled to close on 31 March 2021.
“We are extremely grateful for the outstanding support we have received so far in Australia which has convinced us that the time is right to start the search in New Zealand,” Bott said.
“We can’t wait to bring our relentless obsession with incredible craft beer over to our Kiwi friends and embrace the local beer scene there as we have in Australia.
“We look forward to building a fast-paced sustainable business that will act as a force for good in New Zealand and contribute to BrewDog becoming one of the most sustainable businesses in the world.”
Investments can be made at www.brewdog.com/efpoz until 31 March 2021. Full details can be found in the Offer Information Statement.
Did you know?
There are 6 ways you can catch up with The Shout NZ?
Our print magazine – February issue out now! Subscribe here.
Online, updated daily with its own completely unique content and breaking news.
Our weekly newsletter – free to your inbox! Subscribe here.
Our digital magazines – the latest issues are online now.
We are also on Facebook and Instagram!
