The Shout Magazine (New Zealand)

The holidaying consumer presents a major opportunity for NZ’s on-premise

New insights from CGA by NIQ’s New Pulse+ Report shows that the holidaying consumer presents a major opportunity for New Zealand’s on-premise.

According to the report, 89% of New Zealand consumers have plans to take a holiday in the next 12 months, and almost half of them intend to travel within the country.

The data shows a strong consumer interest for dining and drinking out while on vacation, with 70% of holidaymakers intending to visit an on-premise and 44% planning to enjoy dining and drinking in their own room or accommodation.

New Zealand’s holidaymakers offer brands and operators a distinctive opportunity to promote experimentation with new products, says CGA by NIQ, with 52% of consumers saying they are more adventurous drink choices while on vacation.

“Brands, suppliers and operators must gain a comprehensive understanding of the factors that motivate holidaymakers, including the type of venues they prefer and the products likely to appeal to them during their vacations,” says James Phillips, Client Solutions Director – ANZ.

“Our Pulse+ Report describes the behaviours of holidaymakers at hospitality venues compared to when they are at home, helping businesses to offer consumers well-thought-out options when and where they are most receptive.”

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