The Shout Magazine (New Zealand)

Spotlight on a local: The Craft Embassy

Overlooking the Avon River in Christchurch’s Terrace Hospitality Precinct, The Craft Embassy specialises in independent craft beer, with 30 taps to choose from.

Winning Outstanding Inner City Establishment of the Year 2020, it’s a must-visit for beer, wine and food-lovers alike on Oxford Street.

Seth Hamilton, Co-Owner and General Manager of The Craft Embassy shares an insight into his popular venue.

How would you describe The Craft Embassy and its atmosphere?
We’ve got a warm, and inviting space with great views of the Avon River and Oxford Terrace, perfect for catching up with friends over great quality food and beverage.

How do you ensure that The Craft Embassy stands out from the crowd?
We’ve got a great selection of locally crafted beverages. Thirty taps of ever-changing craft beer; an excellent wine list which showcases many wineries from the local area; and an evolving list of spirits, with an increasing focus on locally and New Zealand distilled products. Aside from that, our team of really friendly and attentive staff.

What is your signature drink?
With ever-changing taps of craft beer, our signature is our range – and always having the best new craft beers to hit the market.

What are you most looking forward to about the hospitality industry for the remainder of 2021? 
Having tourists gracing our shores and coming through the door again.

What do you look for when hiring staff for your venue?
We look for outgoing people who want to connect with our customers, and give them great friendly and attentive service.

What are your top tips for being a great bartender?
Know your product, connect with your customers, keep the pace up – and wear comfortable shoes.

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