Lion has announced the launch of Speight’s Summit Zero lager, the first zero alcohol beer under the Speight’s brand.
Lion NZ Marketing Director Rachel Ellerm says there is huge untapped consumer demand and growth to be seen in the zero alcohol sector.
“Independent consumer research conducted for Lion points to health and wellness as the single biggest trend influencing consumers’ alcohol choices – how much, what and when they drink,” she says.
“Consumers seeking a balanced lifestyle is showing up in the sales data loud and clear. We’re seeing year-on-year growth in the low and no alcohol, low carb and cal, and ‘free from’, such as gluten free, categories.”
Ellern says the Speight’s brand is now New Zealand’s number one selling beer by volume.
“People love the taste of Speight’s, so a zero-alcohol option was the logical next step,” she says.
“Lion has been actively growing its no- and low-alcohol beverage portfolio and has a number of lighter or near zero per cent options available; this is Lion’s second alcohol-free beer.
“We expect it to be a huge hit with Speight’s fans and consumers looking for a lighter option alike.”
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