The Shout Magazine (New Zealand)

Soda Press Co taps Federal Merchants

rsz_soda_press_group_shot_finalThe makers of handcrafted, all-natural drink syrups Soda Press Co have assigned Federal Merchants & Co to distribute their entire product portfolio in New Zealand.

“We’re pretty excited to be partnering with Federal Merchants & Co,” says Soda Press’s Cam Romeril. “We wanted a partner that is as excited about our brand’s opportunity in the market as we are, and we both see the New Zealand market as a leader in the consumer-led push for more premium, healthier and authentic syrups, both in retail and food service.

“Soda Press may well be a small New Zealand start-up, but our awards and growth to date have demanded the jump to the next stage sooner than expected. We have grand plans for this category and need a partner with the tools and skills to implement just that.”

Soda Press Co syrups are handcrafted from all natural and mainly organic ingredients, with just a touch of organic rice malt syrup added during the small batch, slow flavour extraction process. The result – delicious, natural drink flavours with around 40 percent less sugar than your average syrup and no nasty additives.

Bho Patel from Federal Merchants & Co says the New Zealand distributor of more than 60 local and international beverage brands is delighted to have Soda Press join their portfolio.

“Cameron has a created a range of exceptional syrups. Soda Press is a brand that suits our multi-beverage offering and we look forward to continuing its success in the New Zealand market.”

With seven flavours in the range including an award-winning new Classic Indian Tonic, each bottle makes up to 20 drinks, and a 4L wholesale cask makes 28 litres. What’s more, the packaging is made from recycled materials and 100 percent recyclable.

Winner of several major industry awards including ‘Best New Retail Product’ at Fine Food Australia 2015 and a finalist at the NZ Food Awards 2015, Soda Press Co is available at selected retailers, cafes, and bars nationwide.

See for more info or contact Federal Merchants on 09 578 1823,