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Wine and lifestyle company Sip NZ has collaborated with New Zealand wine producers to launch New Zealand’s first Rosé directory.

To celebrate the Dare to Pink #sipnzrose campaign, Kiwis can now search for their perfect pink tipple on www.sipnzrose.com.

“The aim of the initiative is to celebrate the pink lifestyle and the great diversity when it comes to New Zealand Rosé wines,” says Caro Jensen, co-founder of Sip NZ. “That’s why we’re launching New Zealand’s first Rosé directory to help wine lovers find their perfect pink drink and introduce them to producers around the country.”

With more than 60 pink wines on board, the collaborative campaign has more than doubled in size from last year and is set to make Rosé THE summer drink.

“New Zealand Rosé wines are set to take center stage across the country during the initiative, as wineries are celebrating their pink drink with Rosé lovers online, in their Cellar Doors, restaurants and in-store”, says co-founder Emily Camblin.

The 2017 initiative will run until February 10th. Find out more on sipnzrose.com and get involved in the initiative including their daily pink giveaways via #sipnzrose on Instagram, Facebook & Twitter (@sipnzrose).

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