The Shout Magazine (New Zealand)

Read the May issue of The Shout NZ!

The latest issue of The Shout NZ is out nowscroll down to read the full issue.

In the May issue of The Shout NZ, we explore the new and innovative beverages on offer for your on- and off-premise.

While some may be short-lived trends, others – such as no-alcohol beverages –look like they’re here to stay.

While consumer demand for classics such as IPAs and gin remains stable, we are seeing a rise in demand for dark spirits, such as rum, and the newest trend to take off in the beer category, hazy brews.

If your rum selection is lacking, now is the time to boost your rum options for consumers, including white and botanical varieties.

With rum brands locally and globally exploring new innovations in the category, spirits expert Tash McGill shares insights into the evolution of the spirit and why you should be jumping on board.

And beer writer Denise Garland explains the haze craze – not a style of beer you can keep in your fridges indefinitely, but a must-have on your bar list for Kiwi craft beer lovers.

Plus we have practical advice on liquor pricing for your off-premise and HR in hospitality and Cameron Douglas MS tastes some delicious reds and Rosés.

As always, if you have industry news you’d like to share, please get in touch with our editor Charlotte at

Have a great month! Cheers!

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